Copywriting for Nonprofits

Print Ad for a Natural Cosmetics Company

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This is a sample of how I would develop a print ad

HEADLINE:

Unique Product Line Supports for Natural, Healthy Beauty.

SUBHEAD:

Natural BeautyŽ from Peter Albrecht, Gmbh

VISUAL

Photograph of product bottles and a skin-care kit separate the headline and subhead from the main body and footer. Products are accompanied by a lime, some seeds, and a small gecko (to echo the company’s gecko logo).

MAIN BODY OF AD:

Healthy, natural beauty means using products free of synthetic chemicals. NATURAL Beautytm products deliver by using holistically-blended products free from synthetic chemicals.

Sustainably harvested ingredients from tropical sources.

Packages customized for your skin type are available so selecting just the right products is simple.

No animal products and no animal testing.

Shampoos, conditioners, lotions, moisturizers, and skin cleansers offered separately or in packages of products for oily skin, sun-damaged skin.

FOOTER:

Visit http://www.peteralbrecht.com/products to review our catalog of natural beauty products.

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I can create similar concepts and copy for nonprofit organizations' print ads.

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Chester Davis * 3105 Naylor Road SE #202 * Washington, DC * 20020